Meet the ICON Dream Team

Normita Joven

President, CEO, & Founder



Starting with nothing more than a dream and passion to help new artists get a start in the competitive entertainment business, Normita Joven created Icon Studios Dallas in June 2010 providing a vehicle to help all types of artists succeed in TV, film, modeling, promotions, social media, and live events worldwide. Today Icon Studios Dallas represents over 700 actors and models. Ms. Joven is a philanthropist who enjoys  supporting charities, local artists, and community events. She is the corporate sponsor of such fashion shows and non-profit organizations as New York Fashion Week, Men's Fashion Week Dallas (MFWD), Runway Dallas (RWD), DFW Teen Fashion Week, Dallas Fashion Week, Miami in Dallas, Fire & Ice, Arc of Fashion, Citizens Development Center, Salvation Army, and more. Normita feels honored and blessed to have been able to help so many artists fulfill their dreams and goals in creating a career in arts and entertainment, as well as create strong leaders and role models in the process. Ms. Joven is currently working with her production team to create a broadcast network dedicated to lifestyle and entertainment.


Before creating Icon Studios Dallas, Ms. Joven enjoyed a career as a Marketing Manager and Executive Producer for fashion shows, in addition to producing and coordinating elite high-profile/VIP events. As a professional columnist and reporter for the 100 year old international fashion and beauty magazine, Beauty Fashion, headquartered in New York, Ms. Joven had the privilege of covering high profile events in the beauty industry for over 10 years interviewing such celebrities and fashion ICONs such as Carlos Santana, Kim Kardashian, Jessica Simpson, Vince Camuto, and Sean Jean "P Diddy" Combs.


As an honors graduate from Southern Methodist University (SMU), Ms. Joven holds a Bachelors degree majoring in Broadcast Journalism and minoring in Womens Studies.


In order to keep up with the exciting pace of her position, Ms. Joven stays active physically and in the community.  Her MMA training ranked her second in the State of Texas in Competitive Karate. She is currently working with an inner city Outreach Program teaching martial arts. Ms. Joven understands the entertainment field from every aspect.  She has appeared in hundreds of commercials, television programs, films and commercial print. Most recently she was the fight choreographer for international “Fighting Dirt with Elegance” campaign. Her background as a marketing and sales specialist, performer, journalist, producer and manager allows her to appreciate and facilitate the needs of any production. The slogan for Icon Studios Dallas is “Inspiring Artists to Live their Dreams,” and the goal is to motivate and empower people through the arts. 


Nick Callaway

ICON Agency Director (Texas)



Nickolas Callaway is our ICON Agency Director who creates opportunities for aspiring models and actors to recognize and fulfill their true potential. Mr. Callaway has an extensive background in sales and marketing; he is a marketing genius and has helped with the continued growth of sales with Jimmy Johns Rockwall as their catering manager for the last 3 years. He also has worked for numerous restaurants and bars as a manager which contributes to his bubbly personality and lack of stress when meeting deadlines! Mr. Callaway is ecstatic with his role as ICON VP of Talent Acquisition and looks forward into transitioning into a full fledge agent in the future. His accolades in professional performance include appearing on Lonestar Justice, participating in high fashion modeling for the Roscon foundation and Dreamsconusa, and being cast in numerous commercials and special events. Mr. Callaway's experience as a talent scount for the entertainment business started 20 years ago with a modeling service called e-model and then took a job with SCW promotions based out of Houston and Arizona. Mr. Callaway's passion for performance and the entertainment industry is second to none as he continues to "hone his craft" through attending acting workshops, consistently working on-set, and working with Icon Studios Dallas. Mr. Callaway attended school at the University of Texas at Arlington and graduated from MacArthur High School in Irving so he is definitely a DFW native, and prides himself for growing in the Lonestar state. He enjoys virtual reality, watching and playing daily fantasy sports, and loves going to the casino as well. Mr. Callaway is a risk taker and his ambition to be the best is reflected in his work. His motto, "Confidence is the antidote to the negative in the world," is evident in the amazing tenacity, focus, and positive energy he puts in his work. There is no challenge or task that is too big for Mr. Callaway because he tackles each challenge head on! With his extensive experience in entertainment, sales and marketing, Icon Studios Dallas is definitely excited to have someone of his caliber as part of the ICON Dream Team!


Christina Tanon

ICON Director of Social Media



Christina Tanon grew up in North Texas, and from a young age had two major passions: dogs and performance. Ms. Tanon was homeschooled through Seton Home Studies, which allowed her time to focus on her passions and learn the trade with both. During this time she was coached through programs within Icon Studios Dallas in acting and modeling. As she grew older, she realized that she wanted to learn it all! She has dabbled in multiple industries over the past decade, including training dogs, bartending, working as a dance instructor, and even becoming a kickboxing instructor! Ms. Tanon did all these things in an effort to learn more and in the hopes that it would help her in the acting industry. In addition to acting in films, network television shows, and commercials, she also found a lot of pride in modeling, singing, and being a live streamer and social media influencer! Ms. Tanon is a social butterfly with a big personality and she wants to share her talents with the world, and at the same time help other aspiring actors and models become successful in the competitive Acting, Modeling, and Social Media industries. As ICON Director of of Social Media, Ms. Tanon works diligently with our influencers and content creators to strengthen their social media presence and branding in partnership with our clients. 


Gideon Swift

ICON VP of Talent and Location Acquisition



Gideon Swift is a performer of stage and screen. Extremely likeable and ambitious, Gideon Swift is an performance artist, musician, art and fashion enthusiast, promoter, manager, and designer to name just a few of his many skills. Let us know what type of location you need for your next TV/film project, or what type of talent you are casting and Gideon Swift will probably know the answer! There is definitely never a dull moment when Gideon Swift is around. We are excited to have you as part of the ICON Team and definitely the ICON Family!



Robert Anderson

ICON Fashion/Special Events Producer



Lifestyle Liasion + Traveler

Producer of NC International Pageant

Fashion and Special Events Producer for ICON Events



Grant Phillips

ICON Scout and Driver



Grant Phillps assists Icon Studios Dallas with scouting talent who are seasoned and/or marketable, as well as aids in travel and accommodations. Mr. Phillips also owns his own Business Dfwpartycab where he gives party cab rides to clients all over the Dallas metroplex. 


Having been born and raised in Texas with the exception of 12 years of his life Mr. Phillips has always had one professional write direct and produce movies. Mr. Phillips went to college and acheived a two year associates of arts degree from Mississippi Gulf Coast Community College and A Bachelor of Fine Arts Degree from University of Texas at Arlington. He has worked on feature length films, music videos, television shows, multiple commercial    shoots and short films.  He understands that to get where he wants to be in life he has to trust in God and walk through open doors whenever he can. Mr. Phillips endeavors to always be a better version of himself than he was the day before.



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Contact Us



Mailing Address:


550 N. Central Expressway #3211 
McKinney, TX 75070 


Office Address:


(for appointments only-

do not send mail here)

5700 Tennyson Parkway

Suite 300

Plano, TX 75024






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